
First off, I want to begin by saying with some shock that there are only thirteen hits on google for the team
"globalized diet." With all the talk of globalization and 'the globalized this' and 'the globalized that' - I am shocked that this term hasn't caught on. I would like to declare my intention to use it, think about it, and one day maybe write a book or a thesis or something like that on the topic. Full stop.
On the continuing subject of changing diets through development, I have been reading intriguing information about trends. Diets of different parts of the world vary considerably, but when a country industrializes you can generally expect it to do similar things. Meat will generally increase as a protein source, fat consumption will increase, and sugar, particularly refined sugar, will make huge leaps. There will also be a general increase in consumption of legumes and milk. Additionally, a country will lower its consumption of leafy greens as well as decrease its consumption of carbohydrates - however, there will be a marked increase in the consumption of white flour.
All is quite interesting, but most I will gloss over. Many social scientists see the departure from leafy greens as a turning away from a food which is seen as common and poor. The increase in fat and sugar play into instinctual and corporate desires. The rise in meat and shifts towards high calorie foods is an attempt at eating a more condensed diet. The reduction in grains is to make room for all these extra fats and sugars. But the increase in white flour - there's the clincher.
So, there's this stuff called wheat. And this stuff called rice. And both of them are brown normally, but people eat them white. And it's kinda a problem.

Wheat and rice are both grains. They begin as a whole grain, which looks sorta like this, but most people eat only part of the grain. While there's lots of good to get from the part of the grain which people do eat, there's lots more to get from what they don't eat. There are two big branches of flour you can buy in the store - white flour and whole wheat flour. White flour is made from just the endosperm of a wheat grain - while whole wheat flour (as the name implies) is made from the whole of the wheat berry. (for a more thorough dissection of the words you see on flour bags, see below). Similarly, white rice is just brown rice which has been polished clean.
(Here, I will add a caveat - I don't especially like whole grain foods. While there are a couple of whole wheat breads I make and I do enjoy brown rice with some meals, I am certainly not one of those whole grain advocates who will eat nothing else. It's the reasoning why people try and go for too much of a good thing which is really intriguing.)
So, whole grains are better for your health, no question about it - but do white rice and white flour taste objectively better? Questions of palatability are generally considered subjective, with a couple of notable exceptions. People are hardwired to like sweets and fats. They keep our bodies going so we like them (and I know there are people who (claim) not to like the flavor of sweet - they are genetic mistakes). But from there, what can we say is a societal preference versus an innate biological desire?
An interesting question posed by some researchers regarding the state of the modern waistline in developed nations is whether we have perhaps made food
too palatable. Food is great, but it has only been with the advent of modern convenience food that consumable have been specifically tailored to please our taste buds - and in turn that we have been over eating to such an extent. The roughage and extras which are included within food do us some good nutritionally - but also perhaps help us out by making food not so delightfully edible that we can't stop our animal instincts to stuff ourselves. Perhaps if food were to taste a bit less tasty it would be for the greater good? Variety, is of course, the key. But it's an interesting notion to ponder - how the free market has been able to engineer foods which are just too good to be truly good.
Flour taxonomy:
Flour is broken down in many ways. The basic divisions are:
Flour source:You can make anything that is crushable into flour - corn flour, nut flour, teff flour, and more. When you say flour, most people think wheat flour - but even wheat flour comes in basic divisions - because there many plants which are included in the wheat family:
- Triticum aegilopoides and T. monococcum which have 14 chromosomes (diploid), include wild and cultivated 'Einkorn' wheats. They are not grown commercially on a wide scale.
- T dicoccoides which have 28 chromosomes (tetraploids), commonly known as durum wheat. This is grown on about 10% of the world's fields.
- T. aestivum which possess 42 chromosome (hexaploids) and includes everything from bread wheat to spelt. These are grown on about 90% of the world's fields.
Of the durum wheat which is grown, half of it is consumed in the developing world - the rest of it is used for pastas (I am not sure why durum wheat makes better flour for pastas... I'll get back to you when I figure that out). Bread wheat is used for just about everything else - from cookies to, well, bread.
Flour type:White flour is made from just the endosperm of a wheat grain - while
whole wheat flour (as the name implies) is made from the whole of the wheat berry. White flour is generally fluffier, while whole wheat flour is denser and higher in nutrients.
Protein level:There are five divisions for protein, or gluten level, that you will commonly find on bags in the United States. From lowest to highest protein level the divisions are cake flour, pastry flour, all-purpose flour, bread flour, and pizza flour. The gluten level is really important - if you tried to make a croissant out of pizza flour it would turn out chewy and awful
(as an aside, the opposite actually does work, but only due to mitigating factors. You use pizza flour for pizza when you have a pizza oven (which gets to 800°) but when you use a home oven you can't bake as quick (most home ovens only get to 500°) so it can be better to use cake flour - see this amazing article in Cook's Illustrated for more science behind it ( and find the whole, wonderful recipe here). In a pinch, you can use all-purpose flour for anything - though getting the right flour for the job will help produce best results.
Odds and ends:You will often see that a flour has been bleached, bromated, or enriched. Flour is bleached to give it a whiter color (White! The symbol of purity!) and to increase shelf life - but the bleaching process (usually using benzoyl peroxide or chlorine dioxide) destroys some vitamins, so in America some of those vitamins (niacin, thiamin, iron and riboflavin, and the B vitamins) are required to be added back in. Flour is bromated for similar reasons - and potassium bromate is a carcinogen which is banned in most countries, but got through due to funny technicalities within the FDA in the US.
(My general advice is to avoid any flour which is bleached or bromated. The extra pennies are worth skipping the acrid flavor and gross additives. King Arthur has high quality purity standards, is widely available, and is considered highly consistent for protein levels.)